The Vomero 18: Villette x Nike
When Nike Brickell launched the Vomero 18, they wanted an in-store experience that felt as energizing as the shoe itself. Villette partnered with with Create Dinners to bring a fully custom-branded coffee cart into the store, serving a signature Strawberry Latte created exclusively for the launch.
Event Details
Client
Nike
Location
Brickell, Miami, Florida
Event Type
Luxury Retail Activation
Guests Served
100+
Service
Unlimited espresso bar
Hot & iced beverages
Custom branded coffee cart
Custom printed cups
Signature Drink
Professional barista service
The Goal
Create an engaging launch experience that allowed runners to experience the performance of the Nike Vomero 18 firsthand while reinforcing Nike's focus on community and innovation. The coffee bar was designed to serve as a welcoming destination where participants could recharge, connect, and celebrate after their run.
The Experience
Participants laced up the new Nike Vomero 18 and headed out on a community run to experience the shoe in action. After testing the sneakers, they returned to Nike Brickell where Villette's fully branded espresso bar awaited.
Guests were greeted with a signature Strawberry Latte, developed exclusively for the launch and inspired by the sneaker's release. The custom coffee cart blended seamlessly into the retail environment, creating a natural gathering place where runners could refuel, socialize, and continue exploring the new collection.
Working alongside Create Dinners, the activation seamlessly connected movement, hospitality, and brand storytellingturning a sneaker launch into a memorable lifestyle experience.
Why It Worked
✓ Fully branded coffee cart that extended Nike's visual identity
✓ Encouraged runners to stay, connect, and engage with the brand after the community run
✓ Delivered a cohesive event that blended fitness, retail, and specialty coffee into one memorable experience.
✓ Signature Drinks made to order
Planning a Retail Activation?
Whether you're launching a new collection, celebrating a holiday, or creating a VIP shopping experience, Villette helps brands create memorable moments through specialty coffee.
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