Trade Show Coffee Activation for Zenith at SBC Summit Americas
See how Villette partnered with Zenith to create a fully integrated coffee bar for SBC Summit Americas in Fort Lauderdale. Built directly into the exhibition booth, the two-day activation served approximately 500 guests with espresso drinks and matcha while helping attract attendees, encourage longer interactions, and create a memorable hospitality experience.
Steve Madden x Jildor Branded Coffee Activation
Discover how Villette partnered with Steve Madden and Jildor to create a branded coffee experience for their Boca Raton retail event. From a fully customized coffee cart and branded drinks to a signature cookie butter latte, the activation transformed specialty coffee into an interactive brand moment designed to engage guests and elevate the in-store experience.
The Vomero 18: Villette x Nike
Discover how Villette partnered with Nike Brickell and Create Dinners to celebrate the launch of the Nike Vomero 18. Guests tested the new sneakers during a community run before returning to a fully branded espresso bar to enjoy an exclusive Strawberry Latte crafted just for the launch—creating an immersive retail activation that blended movement, community, and specialty coffee.
Michael Kors Father's Day Activation
Discover how Villette partnered with Michael Kors at Sawgrass Mills to create a luxury Father's Day retail activation featuring a fully branded coffee cart, custom cups, handcrafted espresso drinks, and premium barista service. See how specialty coffee transformed the in-store shopping experience.