Stepping Up the Game: A Custom Coffee Experience for a Sneaker Launch in Miami Beach.

When it comes to launching a sneaker, the experience should be just as dynamic as the shoe itself. That’s why we teamed up with a leading New York based event planning company, Create Dinners to create an immersive and energizing activation for the Nike Vomero 18—a running shoe known for its extra-cushioned sole. And what better way to highlight that feature than with a custom strawberry latte topped with strawberry cold foam—playfully referred to as “extra cushion” for the occasion?

Brewing Creativity: A Coffee Cart Designed for the Run

For this launch, we transformed our mobile coffee cart into a fully branded experience, incorporating the sleek aesthetics of the Vomero 18. Custom-branded cups showcased the sneaker’s design elements, while the cart itself became a visual extension of the event, seamlessly tying into the shoe’s colorway and performance-driven identity.

But the real star of the coffee experience? The signature drink.

The “Extra Cushion” Strawberry Latte

To align with theVomero 18’s ultra-soft, cushioned sole, we crafted a strawberry latte with a luscious strawberry cold foam topping. Just like the shoe’s plush feel underfoot, the cold foam added an indulgent, airy texture—so naturally, we joked with guests that we were serving up some "extra cushion" in their cup!

The drink not only delivered on flavor but also reinforced the shoe’s key feature in a fun, memorable way. It was a perfect blend of innovation, storytelling, and a caffeine boost—much-needed fuel for the runners.

A 5K Run to Put the Vomero 18 to the Test

Of course, no running shoe launch is complete without some action. Attendees, including seasoned runners and sneaker enthusiasts, got the chance to test the Vomero 18 in real-time during a 5K run. After crossing the finish line, they were greeted with our refreshing signature drink, making the entire experience come full circle.

Bringing Custom Coffee to Any Brand Experience

This event proved that a well-thought-out coffee activation can be so much more than just a caffeine fix—it can enhance brand storytelling, engage attendees, and create a lasting impression. Whether you're launching a sneaker, a clothing line, a tech gadget, or anything in between, we can craft a branded mobile coffee experience that aligns seamlessly with your product.

From custom carts and cups to signature drinks that tell a story, we bring the brand to life in a way that gets people talking (and sipping!).

Let’s create something unforgettable—one sip at a time.