How a Custom Coffee Cart Elevated the Steve Madden x Jildor Pop-Up
Our latest brand event was a pop-up collaboration between iconic fashion designer Steve Madden and women’s shoe retailer Jildor, hosted in Boca Raton, Florida.
From the moment we arrived to set up, the atmosphere was lively and stylish. Guests moved throughout the venue, trying on shoes, striking up conversations, and fully engaging in the interactive experience.
As baristas, we were placed right in the middle of the action. Guests gathered around the cart not just for coffee, but to connect, talk fashion, and soak in the energy of the pop-up.
The excitement grew even more when Steve himself made an appearance. He spoke with attendees, signed shoes, and connected with fans, adding a personal and memorable touch to the day. He even compliments our coffee, shoutout to our roaster Claudio
A Fully Custom-Branded Coffee Cart
Unlike our traditional events, this pop-up featured a fully custom-branded cart reading Steve Madden x Jildor, seamlessly tying our setup into the event aesthetic.
We added elevated custom touches to every detail:
Branded stickers on each coffee cup
Custom logo printing directly on top of the drinks
Watching guests light up as their branded design appeared on their latte was a reminder that small details create lasting impressions.
The Signature Drink: “The Cobbler”
The featured drink of the day was “The Cobbler” — a cookie butter latte topped with vanilla cold foam and finished with the Steve Madden x Jildor logo printed on top.
It quickly became a crowd favorite for both its rich flavor and visual appeal. Guests paused to take photos before their first sip, turning each drink into a shareable moment.
Branded coffee activations elevate events by adding an intentional, thoughtfully curated touch. They transform a simple beverage service into an immersive brand moment.
From a barista’s perspective, it’s rewarding to be part of something that goes beyond serving coffee and becomes woven into the overall brand story.
Events like this are what make working with Villette Coffee Cart so special, creating memorable moments for guests and organizers alike.
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